Ultimate influencer

In want of a mentor. Finding my future self within a business person right now. The one who will become my ultimate influencer.

Wanted: Mentor

Dear Diary,

I need someone to look up to in business. Someone I can learn from. A person I can trust to teach me the right way to do business and give me the right information.

How do I go about finding this person? Is it a public figure I admire from afar or someone close to home? Is it someone I know to be successful so that I can learn the tricks of the trade and have full confidence in their ability based on their track record? Someone to teach me how to accomplish the same success they’re experiencing.

Is it the latest influencer on Insta. Someone with millions of followers. I could be one of those followers. But what will this new class of admirable business people teach me? Perhaps something about image? Presentation? Customer perception? Cultivating support in a competitive environment? Staying power and versatility. How to keep being relevant in a fast-paced niche where trends are constantly evolving. Perhaps they can teach me something about evolving the ‘self’ as a business.

Someone known

Should I take a traditional approach. Find someone I know. Someone whose hand I can shake and speak to face to face. Someone seasoned in the hard knocks and recovery of business. Who’ve tried and failed and gotten up to try again. A person I’ve watched evolve before my very eyes, seen them holding their heads in their hands in momentary defeat to a financial conundrum.


A Neo I’ve seen dodge creditors like bullets flying into an invisible wall falling in a pile at their feet. Someone who has created for themselves a matrix. A world within a world. An escape from a dire reality, devoid of glory and pomp. Into a world at their choosing, of their making. A world outside of the world they know, a new world. A simulation of networks and characters working together towards a common goal: survival within the system. Escapism, from a known reality but also an escape from deletion.

Yes, I love the movie the matrix, clearly. But I’d like to do more than just survive at something. I would love to succeed and leave a legacy. Continuance, longevity, glory.

Who is the person that will teach me to expertly dodge ‘bullets’? Who is the ONE? The ultimate influencer the person who could persuade me and steer my direction. Yes, the direction of my choosing but ultimately influenced. Actions taken believed to be right because someone said so. Who has that say so? How do we choose them and allow them to be co-engineer in our network? Who will prevent, in the very least delay, our deletion? How will they help our upskill in the way of spine flexing exercise to the dodge? Someone to be the shield that will come to stop, drop and roll our enemies on the ground?

These are the important questions I must ask myself.

Arsenal of mentors

In truth, I could go with an army of mentors. But the decision, the action will inevitably be mine alone. Everyone is your influencer. But you are the neo of your own business. The one that decides to do it or not. You will become an influence too. In your business, your family, your community.

Perhaps a good question to ask myself is, what kind of influencer/mentor do I want to be? To this answer, my current mentor will arise because I will be seeking within them a certain ME. A future me and they will help me get there.

What will be your substance, the depth in your commodity. The likes 100 to your life-altering gift to the world. Is allowing yourself to be influenced in the name of the person, or in the content they provide. Is it their entertainment value. Who are they in the day to day behind the screen version of yourself. Will they help you make a success of yourself. Can you become them on your current path, can you influence others by said legacy.

Real question is, in the quest to become an influencer yourself in business…Who will most likely influence you toward the success you want to be? That is a mentor, surely. You must influence your market in a positive way so that they want to do business with you. So then a good mentor has the ability to teach you about influence. Good marketing, good flexibility to problems in business.

Criteria for a good mentor:

  • They will have been successful at what you are attempting to do
  • Seasoned in business
  • Open-minded and positive attitude
  • Ability to influence others based on their results
  • Problem solver
  • Willingness to teach and mentor others
  • Willingness to learn and grow themselves ( no one has all the answers)
  • Challenges you and pushes you forward
  • Encourages you and tells you to reward yourself when you’ve done well

These are some of the important points I can look for. Because they are values I want to emulate. Values I want to repeat in my own business. What should my attitude be like? Why should anyone want to mentor me?

How to get a mentor:

  • Be teachable
  • Use discernment (not everyone has the right answers)
  • Be proactive and ask, don’t sit and wait for a mentor to fall in your lap.
  • Practice what you get preached. Learn for yourself too.
  • Screen potential mentors. Let go of people who are not the right fit for you.
  • Show commitment
  • Take good advice

I certainly don’t have to do this by myself. As this process can often be kind of lonely, it is important for me to venture out there and to find someone who can assist me on this incredible journey that is entrepreneurship.

Until tomorrow, dear Diary.

Business with aliens

Seeking to pioneer, facilitate and manage lines of proposed business.

Dear Diary,

I have been pondering these questions: What turns people into customers? How do we get to ask people what they want if we don’t know them in the first place? How do we match our skills, what’s needed in the market and what people want to buy to be considered ‘in business’. Businesses fail often out of a misunderstanding of what customers want and trying to enforce a product or a service that serves no value in your chosen market. So how do we combat this to avoid a business that is only useful to aliens in outer space? Who even knows what an alien wants. The notion is a separatist one, one isolated by differing world views and location. Let this not be me.

I think a good place to start is where you live, your proximity. Your relation to where you are right now to what is required around you. Go outside and take a walk around your community. Venture into the local small businesses like Coffee shops and Superettes, build relationships with the people who own these shops. Ask them about their business. Go to the local library, enquire about information regarding the community. Activities that are taking place that is pinned on the community board. Join the neighbourhood watch and volunteer to serve in local projects. To get business? No, to get plugged in. To use your senses. To look at what is going on around you and to listen to what people are saying. Read the local newspaper. Like that page on Facebook that offers information about your surroundings. Get to know people you wouldn’t normally “hang out” with.

Begin to ask questions. Engage with people on blogs and online forums about the subject of business you are interested in. Begin to gather information and compile a body of research to which you can refer to when needed. Be careful with this, actually use the information gathered to think of a service or product that can serve people and provide real benefit to them. Otherwise, it turns into a self-promoting exercise that only you get enriched by. This is seeking to build in isolation and propping up a footstool on the backs of unsuspecting hardworking people. Learn from them to serve them better and then instead of amassing wealth for yourself, invest back into your community by improving skills of the less fortunate, creating safer environments for families, creating further employment opportunities.

Getting to know your neighbours is the point of this exercise. People do business with people they know and trust, with people they like. Become someone people can get to know and trust. This means becoming a friend. A genuine caring friend. This means having no hidden agendas about profit-making, but a mutually beneficial partnership. Be transparent and honest about intentions. Express a desire to improve yourself and improving your community and enlist ‘helpers’. Yes, an entrepreneur goes into business with the idea of making a profit from a proposed venture. However, I think a different approach is warranted. What if an entrepreneur goes into business not only to make a profit for themselves but with the goal of enriching lives around them too. To build networks of new entrepreneurs who have been inspired and trained up by your work in their community. Providing instant support for businesses through trusted relationships. We build our network by adopting an inclusive mindset. Instead of an exclusive club for the elite, a club that aims to hoard riches and further marginalize those in need.

Who do we sell to? We sell to people we know. We sell to friends and family, people we care about. What’s great about this kind of thinking is that when we sell to people we care about, we care about what we choose to sell to them. Quality service or product. We take their investment in us seriously, we are grateful for it too. We want to keep them happy and have them come back to buy from us repeatedly. They, in turn, are satisfied by the product or service we provide as it makes a notable difference in their lives. They tell other people about us too and how happy we make them. Other people even strangers come to buy from us as a result and we take pride in this process. Now we are ‘in business’.

"The purpose of a business is to create a customer who creates customers" Shiv Singh

We buy from people we like. In your community is there a service provider like this? Someone you like? How do they make you feel as a customer? Why would you go back?

Ways in which we can build a network:

  • Get plugged into your surroundings/your community
  • Keep your eyes and your ears open/ observe what is around you and listen to what people say and the advice they offer
  • Be genuine about reasons for connecting with people
  • Don’t be self-serving, but seek to build up your community too
  • Get to know people outside of your usual circle
  • Make new friends
  • Pioneer, facilitate and manage lines of proposed business
" All of your customers are partners in your mission"  Shep Hyken

We cannot do business in isolation, every step requires 1 or many to be involved. So let aliens do what they do best, be elusive. As for the real people on earth, do business where other people with a real need for your business exist.

Until tomorrow, dear Diary.

p.s I don’t really believe in aliens 😉