Side Hustle

In your own business, you could probably invoice a client for your whole salary within a day, because they bought so many products from you because you put in the effort this week to work on your business. #justsaying

Dear Diary

I have discovered the importance of an income on the side. Something to fill the gaps while I focus on making my business work.

Sometimes one just needs that extra boost during a dry spell in your business. Something to keep you afloat till the other invoices gets paid. But before I think of a side hustle, I must weigh out the options.

The question to ask is, does it make business sense? For example, if I go and work for someone full time again I will only have time to focus on my business after hours and on weekends. Will I be doing justice to it!? How will it move forward with such little time and attention paid to it? Which of my customers do business in the evenings or on weekends? If a company hires me again what kind of work could I do according to my age and experience. What about the competition? Based on so many candidates looking for work in today’s economic climate how will my CV compare?

Employers are spoiled for choice. Let’s say they could pay me R12000 a month. This means I will have to work a whole month to wait for that kind of money. Money I’ve sacrificed my business time for. So I really need to be careful in selecting a part-time side hustle.

But if we are entrepreneurs, why not start another business? A side hustle to your main hustle. Your time and effort could be better spent because you will still be working on your own ideas. It makes more business sense to try and sell products or services, even resell someone else’s and get the money instantly but still coming to your own pocket in full.

Money that can be made quicker and within a shorter turnaround time than going back to work for someone for a whole month earning less than what you can make in your own business within a day. Depending on your services your bill to a customer can be up to R1000 on a bad day, most businesses make much more than that within a day! This makes business sense.

My side hustle ideas:

  • Independent sales agent
  • Hostessing
  • Modelling
  • Food sales
  • Resell products online
  • Door to door veg basket sales
  • House sitting
  • Dog walking
  • Babysitting
  • Makeup artistry
  • Uber driver
  • Logo design, web design etc.
  • Home bakery
  • Travelling eco car wash

It’s smarter

I think it would be smarter to challenge yourself to think of another way to produce another income for yourself than to go back to a job where you’d be settling for less. If you need to make more money, go sell something. I think it will also be more honest. I’m reminded of a time when I started a business in secret and worked at my job trying to fund my business, a real definition of a side hustle. I felt guilty and dishonest all the time. It felt like I was using someone. Well, that job didn’t work out because there was always a disconnect.

Until I decided that I will be honest about my interests and how it can be of benefit to the right employer. I had a job where I could partner with my employer and sell some of my products through their business, this was an amazing experience, something I wish happened more often in businesses. Eventually, I decided it was time to go out on my own and so here I am.

But is it fair?

A lot of people recommend building a business while still working for an employer, I think it’s best to be open about this to that person, especially if it will affect productivity in their business or keep your mind distracted from it. Showcase how you can enrich their business with your products or services if it relates in some way, or even the skills you’ve acquired. Don’t use others as a springboard, it often backfires. Worse still someone could do it to you in your business one day.

Otherwise, get creative about selling something part-time. When you decide to have downtime in your main business. Or introduce a new product or service to existing offerings to impulse a quicker sale. Start a promo, that is limited time offer etc. These are some ways to get short term income to add to operating capital.

As an entrepreneur, being creative in this way is very important. It’s often when the pressure is on that I get my best ideas. In this way, I’m actually expanding my business instead of going back and forth from employer to self-employed and having to stop-start on my business because of time constraints. What I put in is what I get out when focusing on my business.

In someone else’s business what I put in I only get out much later depending on the job and the pay. Sometimes I must put in much more for very little pay because that’s the state of the economy. So why do this to myself? If I take some time to think creatively, come up with a targeted product or service, put together a clever marketing strategy, I can make some more money part-time, and it’s still my business. I still work for me and I can pay myself (and my bills) much quicker. This makes business sense!


Working for someone is you putting in maximum effort for minimum pay, and you keep chasing that increase plus benefits carrot each time. In your own business, you could probably invoice a client for your whole salary within a day, because they bought so many products from you because you put in the effort this week to work on your business. #justsaying

Until tomorrow, dear Diary.

Simultaneous Equations

Holding your head in frustration with your problems is an everyday thing when trying to balance a work-life situation. Here’s some tips to do it with a smile.

Variables and coefficients

Dear Diary

As I go along my journey I find that I have to hold a few balls in the air, all at the same time. This comes after a week of having to:

  • Pay bills
  • Get the car fixed
  • Sales repping
  • Drawing up new documents
  • Deciding what to make for dinners
  • Making dinner
  • Doing grocery shopping
  • Writing my blog ideas down
  • Visiting family
  • Spending quality time with husband
  • And the list goes on

I’m starting to wonder how do people do this and some do it successfully too. It’s a real skill and quite the sacrifice I find, mainly of yourself. I have been reading blogs and articles about other women in business to see what they have to say about this subject. How they get through it all. We don’t even have kids yet, I can only imagine how a woman with kids does this. Let alone single women with kids who are trying to start a business. Is there enough support? How do they go about creating a support system around them to focus on becoming successful in their businesses?

It made me think of a much-dreaded school subject, math! I wasn’t always good at it when I was in school. But now being an adult I see why. It’s because I didn’t apply myself. I’ve always been logical and sought to do things in a systematic manner. This is the very foundation of math. Admittedly, I was just a lazy snot-nosed kid who looked at the problem and gave up. Unfortunately, this thinking set in motion a pattern in my life I only came to understand as an adult. As an adult, I discovered something amazing when I started to ask why? And then I started to ask how? These are important questions to ask in math, but also in life as a whole.


I found that the more I started to question things in pursuit of a solution, the better I became at math. It’s in the rules. Not always being one for rules and structure as a teen, as with most teens, I constantly tested boundaries to experience the surprises of their results. Through this behaviour I have learned a lot, about myself and about others. I learned about cause and effect, reasoning, risk-taking, result and; most of all of the situations in life often present themselves as problems to be solved.

Instead of fearing this process, I found motivation in solving a problem by looking at possible solutions first. Then selecting the processes by which I would go about solving it. Sometimes, there’s more than one problem to solve all with a few possible solutions. The question is what is the right answer? Is it a question of priority, what you pay attention to first. Or following a controlled system to get to a specific outcome?

Solving for (x, y)

Start with focusing on what you want to be done first:

  • The priority, your kids
  • Homework
  • Dinner
  • Bathtime
  • Storytime and bedtime, for the kids
  • Setting your schedule for the next day
  • Paperwork organized
  • Take kids to school,
  • Start your day of business etc.

To get things done I find I have to be strict with protocol or rules. A disciplined approach to things. Otherwise, I will never get to solve for x. Because I’m not following a set formula, I’d be making things up as I go along. Have complete chaos as a result and an elusive x. I find myself prioritizing, dealing with what I have been given, clues or…. things that lead to the obvious…

eg. I need to pay these bills first or there will be trouble, I need to spend time with the kids after school or there will be a consequence for that, then I need to reply to these emails or there will be a delay, etc.

Just send the email

I find if you send an email out of business hours this is not in any way unprofessional, it shows you are committed and eager to give someone a response even if they are asleep at the time. It will be waiting for them when they wake up to start their day. This should only be perceived as positive. It means doing work after putting everyone to bed is fine. I find I’m actually very productive in the evening, so this works perfectly for me. I once emailed someone at 3 in the morning and a good few hours later, when they replied actually complimented me on working hard and sought to help me with whatever I need within the day. But with this, take caution, have balance. Burn out is real and often gets the jump on you when your nose is deep in your work like this.

Solving equations with 2 unknowns

Balancing home and work life is difficult. With math, one isn’t expected to know the answer by looking at the problem unless you’re a savant! You go through the steps to solve the problem. Often as working women, we solve multiple problems at once, this is truly amazing. We seem to have this tolerance for it, a natural affinity for math!

As business people, math is at the core of your business. It is in everything you do:

  • Critical reasoning
  • Logics
  • Problem-solving
  • Working out commissions and Salaries
  • Budgeting
  • Doing your books, accounting
  • Dietary plan for your family, so they’re at they’re optimum throughout their day, yep there’s a bit of math there!
  • Sorting the finances for home and business
  • Calculating how much financing you’ll need for business, how much you can contribute and maintain a lifestyle
  • Doing math homework with kids
  • Probability and risk evaluation. eg. How far does this tank of petrol get me for what I have to get done, taking on new clients, business failure or success based on the market, etc.
  • Working out profits and losses

Process of elimination

I find that I have to constantly get rid of the clutter. Things that just get in the way or even cause problems in the first place. Things that cause clutter:

  • Negative thinking or defeatest thinking
  • People who add to the above
  • Bad habits
  • No schedule
  • No discipline
  • Anxiety and stress
  • Lack of support

Satisfy the equation

In math to solve an equation one has to “satisfy the equation”, meaning do the variables ‘fit’ or make the equation true by contributing to the correct answer. Is what I am doing the right fit for me? How can I ensure this? See the link on what is in your hand…

Substitution method

Don’t feel guilty! This is the biggest one that gets to me. I feel guilty if I say no I can’t meet up with friends and family to work on my business. Or guilty when I can’t buy new toys or cool clothes for the kids because we’re on a budget.

But I find by communicating my new purpose and reasons for changes in the family, asking for support in various areas I get support and understanding! We become a team spurring each other on and we celebrate together when there’s a victory, however small. Most of all we’re driving our destiny and making goals and dreams come true. By setting examples for each other and helping each other along. We sacrifice together knowing why we’re doing it, to keep an eye on the prize for later. We’re building a legacy together and learning how to grow.

Asking, communication and accepting. This has become very important in building my support structure on this journey. If I don’t communicate, everyone will assume I’m OK and leave me to do what I’m busy with. And if I don’t ask, no one will know I’m in need of help. Mainly, if I don’t accept the help no one will want to offer help again.

Truth of the equation

The truth behind the equation is that it is self-created. We create the reality in which possibilities present themselves through our decisions (x) and/or actions (y) and yes life throws in a few other variables and coefficients. We are the axis on which life plots out our thoughts and deeds in the hope that they are a balanced equilibrium. But to this there is always a reason, there is always a solution. A few methods may apply to help with the process.

Until tomorrow, dear Diary.

Only the brave

Do it afraid. I never had the courage or all the words as I stepped into an office or made a call. I collected my courage on the way and discarded fears by the wayside as I went along. So does one have to be brave? No, one just has to be willing to try.

Dear Diary,

I’ve been hitting the pavement, not out of frustration but in need of sales. Yeah, I have been putting words into practice and going out there to sing my song. To practice my elevator pitch, not quite as polished as I reflect on losing my words as soon as I was faced with potential customers’ enquiring eyes.

I went to bed excited, looking forward to a good night’s sleep. I lay my head on the pillow giddy as I thought of all the yesses I would collect. Seeing myself with all the obvious attachments riches can buy, a shiny me whirring past in my new car going from business meeting to meeting. The only thing that met with me was dread as the hours past. I didn’t sleep a wink. The ecstasy of glory turned into something very real as my alarm went off. Fear.

When ironing a shirt takes too long

I was still vaguely excited of course. But more so fearful. What was I going to say to these people? Where will I start gleaning contacts? I drank my coffee slowly, ate breakfast slowly. Anything to delay the inevitable. Suddenly, I couldn’t decide what to wear and my hair just wouldn’t cooperate. Before leaving the house my only frustration seemed myself, my own mind, not even people saying no to me and my business.

I finally left the house and I drove through a few areas. I felt like a stalker, looking into businesses, scouring the local CBD for my next big break. By now I’ve already hyped myself up so much I could run a marathon around the city. I discovered this:

What not to do:

  • Look disheveled
  • Hype yourself up to a point where you feel anxious
  • Being unprepared
  • Not having sales aids or tools
  • Trying too hard to the point of being inauthentic
  • Not having a follow-up plan
  • Taking too long to leave the house not planning the day before
  • Just winging it
  • Using outdated methods to engage with innovative customers
  • Not researching my customers
  • Don’t be desperate, don’t Resort to harassment to wear down resolve in order to get a sale

Crossing over

These are some of the mistakes I made. However irrational my fear was, I knew I had to work through it. I think my fears were more about me holding onto my old self. The person who was pampered and safe in my little employment cacoon. Being fed and petted every time I did what I was supposed to do to keep my job.

I was fearful that I would be lost as soon as I left the house to go make my own way, to be in control of my own professional life, start to finish. I knew that as soon as I hit the pavement and knock on the door of a customer, I would cross over. Unable to return to that person I used to be. I will have a hand in making myself severely uncomfortable. I will have no more excuses to hold myself back. Because I am proving that I can do it.

And so it was, as soon as I went to knock on a few doors, heard a few nos (thankfully, no hell nos yet). I crossed over. Felt a knot each time but pushed trough. I didn’t get a yes on my first day, but I got a lot of maybes. That’s fine, a maybe I can work with.

A lot of the time cold calling a customer is about making contact. It’s a brief introduction, something that leads you to a follow-up meeting if you can get a hold of the right person. Other times it’s trying to get past the receptionist, who is well briefed in dealing with my repping types. I take my hat off to you. But it’s a challenge, it’s something to bounce back from. It’s asking myself, so then what will I try next to get to the right person. That decision-maker, who might give me a yes?

Getting to yes

  • Be prepared
  • Ask a different question
  • Think
  • Then think creatively
  • Sound and be important (be able to back that up). This should make you ask questions about the readiness of your business to service clients properly
  • Be at the right place at the right time, where else can you find these decision-makers besides at their office?
  • Research the companies you call on
  • Be noticed, update profiles, join business communities, engage in activities where business professionals meet
  • Look the part
  • wash, rinse, repeat

This certainly isn’t an instant heat microwaveable result. Its something that takes time and effort and great care to cultivate. It’s your future clients who will have the ability to make or break your business. The people who will review you on public platforms and encourage others to do business with you. How can you ready your business for these customers?

Get ready for that yes

  • Have sales aids: flyers, business cards, something to leave behind
  • Follow up with a call after a few days and set up a meeting
  • Practice your pitch, but let it flow into the conversation, don’t be a parrot rattling stuff off.
  • Know their problems or create the “want factor”.
  • Know how your business can solve the problem or satisfy their want factor
  • Have paperwork ready: create spreadsheets for customer profiles, sales agreements, contracts, etc.

Crossing over again and again. It seems I will do this until it becomes a new habit. Training my brain! I’m evolving and becoming better and better with each step I take. With every no, yes and maybe heard. I wrap my brain around it and dissect it, studying it thoroughly until I can find possibilities and solutions. Being an entrepreneur, for me is about my evolution in business. Happy to make profits as I go along but also happy to discover how I grow as a person each time.

It’s being brave enough to let go of the comfort I’ve come to know and love. To challenge myself forward. To do what needs to be done for my business even when I am afraid of rejection. I have found that it’s better to regard my customers as people who want the same things I want. Good value! This makes them instantly more personable.

They don’t bite

After a while, I learned to use my fear of rejection. I gave myself a pep talk before entering each door: the worst they can say is no, they won’t kill you or swear at you and tell you to get out unless you sell offensive nonsense. They won’t (and shouldn’t) bite you. I found that people are often polite even when it’s a no. They see that you’re trying to be productive and you’re trying to do your job.

By fitting your product into their needs, they see that you care to make a real difference in their business and you’re not just there to ring up sales. That’s when I get a yes when I can convince someone of this.

Do it afraid. I never had the courage or all the words as I stepped into an office or made a call. I collected my courage on the way and discarded fears by the wayside as I went along. So does one have to be brave? No, one just has to be willing to try.

"Inspiration exists, but it has to find you working." Picaso

Until tomorrow, dear Diary

Ultimate influencer

In want of a mentor. Finding my future self within a business person right now. The one who will become my ultimate influencer.

Wanted: Mentor

Dear Diary,

I need someone to look up to in business. Someone I can learn from. A person I can trust to teach me the right way to do business and give me the right information.

How do I go about finding this person? Is it a public figure I admire from afar or someone close to home? Is it someone I know to be successful so that I can learn the tricks of the trade and have full confidence in their ability based on their track record? Someone to teach me how to accomplish the same success they’re experiencing.

Is it the latest influencer on Insta. Someone with millions of followers. I could be one of those followers. But what will this new class of admirable business people teach me? Perhaps something about image? Presentation? Customer perception? Cultivating support in a competitive environment? Staying power and versatility. How to keep being relevant in a fast-paced niche where trends are constantly evolving. Perhaps they can teach me something about evolving the ‘self’ as a business.

Someone known

Should I take a traditional approach. Find someone I know. Someone whose hand I can shake and speak to face to face. Someone seasoned in the hard knocks and recovery of business. Who’ve tried and failed and gotten up to try again. A person I’ve watched evolve before my very eyes, seen them holding their heads in their hands in momentary defeat to a financial conundrum.


A Neo I’ve seen dodge creditors like bullets flying into an invisible wall falling in a pile at their feet. Someone who has created for themselves a matrix. A world within a world. An escape from a dire reality, devoid of glory and pomp. Into a world at their choosing, of their making. A world outside of the world they know, a new world. A simulation of networks and characters working together towards a common goal: survival within the system. Escapism, from a known reality but also an escape from deletion.

Yes, I love the movie the matrix, clearly. But I’d like to do more than just survive at something. I would love to succeed and leave a legacy. Continuance, longevity, glory.

Who is the person that will teach me to expertly dodge ‘bullets’? Who is the ONE? The ultimate influencer the person who could persuade me and steer my direction. Yes, the direction of my choosing but ultimately influenced. Actions taken believed to be right because someone said so. Who has that say so? How do we choose them and allow them to be co-engineer in our network? Who will prevent, in the very least delay, our deletion? How will they help our upskill in the way of spine flexing exercise to the dodge? Someone to be the shield that will come to stop, drop and roll our enemies on the ground?

These are the important questions I must ask myself.

Arsenal of mentors

In truth, I could go with an army of mentors. But the decision, the action will inevitably be mine alone. Everyone is your influencer. But you are the neo of your own business. The one that decides to do it or not. You will become an influence too. In your business, your family, your community.

Perhaps a good question to ask myself is, what kind of influencer/mentor do I want to be? To this answer, my current mentor will arise because I will be seeking within them a certain ME. A future me and they will help me get there.

What will be your substance, the depth in your commodity. The likes 100 to your life-altering gift to the world. Is allowing yourself to be influenced in the name of the person, or in the content they provide. Is it their entertainment value. Who are they in the day to day behind the screen version of yourself. Will they help you make a success of yourself. Can you become them on your current path, can you influence others by said legacy.

Real question is, in the quest to become an influencer yourself in business…Who will most likely influence you toward the success you want to be? That is a mentor, surely. You must influence your market in a positive way so that they want to do business with you. So then a good mentor has the ability to teach you about influence. Good marketing, good flexibility to problems in business.

Criteria for a good mentor:

  • They will have been successful at what you are attempting to do
  • Seasoned in business
  • Open-minded and positive attitude
  • Ability to influence others based on their results
  • Problem solver
  • Willingness to teach and mentor others
  • Willingness to learn and grow themselves ( no one has all the answers)
  • Challenges you and pushes you forward
  • Encourages you and tells you to reward yourself when you’ve done well

These are some of the important points I can look for. Because they are values I want to emulate. Values I want to repeat in my own business. What should my attitude be like? Why should anyone want to mentor me?

How to get a mentor:

  • Be teachable
  • Use discernment (not everyone has the right answers)
  • Be proactive and ask, don’t sit and wait for a mentor to fall in your lap.
  • Practice what you get preached. Learn for yourself too.
  • Screen potential mentors. Let go of people who are not the right fit for you.
  • Show commitment
  • Take good advice

I certainly don’t have to do this by myself. As this process can often be kind of lonely, it is important for me to venture out there and to find someone who can assist me on this incredible journey that is entrepreneurship.

Until tomorrow, dear Diary.

Time equals cost

Knowing how much your time is worth gives you a sense of where to pin financial goals for yourself and for your business. By working through things like budgets and expense reports the bigger picture starts to become clearer.

When time is not enough or when you have too much time.

Dear Diary,

Considering the fact that I now work for myself, my reality of how I spend my time changed drastically. I still find myself sitting and waiting at my desk. Perhaps for instruction or inspiration to strike or both to jump start me into my routine. As much as I don’t have to get up at the crack of dawn to ready myself for someone else’s business, I must evaluate how my time will be spent within the day.

I now have to prioritize what I do and at what time, as opposed to other things just done at random that don’t serve the end goal. Similarly, this means that I am becoming more disciplined as my day goes along. I sort and organize my day and find that I often have to do this ahead of time so that on the day in question I dive right in and hit the ground running. If I don’t plan ahead then I sit in the morning for long periods at a time (like the whole morning) trying to organize my tasks for the day.

Does one take a day in advance to sit and go through what is a priority and what is not and set a schedule based on the findings? How much is this of value to me as a newfound business person? Does it mean I’m losing days or gaining them by comparison to my job as an employee? What if I assign a cost to my days? To see how much my chosen free time and working time are affecting my budget?

I have put together a rough budget to evaluate how that affects my per hour cost. I must start by managing myself in order to manage my business effectively.

Personal expenses report

By writing down all my expenses and assigning a cost per hour to it I can see how much my time is costing me in my business. This budget merely takes into account my personal expenses. The business will also incur expenses for itself, which will add to my personal expenses. It is important to count the cost of running a business to see if you can afford it. Otherwise, you can place yourself under added financial pressure. My proposed business is internet based and is seemingly less expensive in terms of an initial financial outlay. However, I am still responsible for buying related software and licenses, perhaps even additional equipment to make an online business work.

I have roughly calculated that my per hour personal expense is a cost of R76.43. So for every hour that I choose not to do something for my business, I lose R76.43 alone. I have become a cost to my business too, I am it’s employee now, it has to look after me and pay me for work supplied. I have to work not only to cover my business costs but also my personal costs, which the business incurred when I decided to start it. My business has expenses and costs that desperately need to be covered by a certain time before it even starts to operate within the market properly. Scary thought.


This means that I cannot afford to be idle. I have to use my time wisely. I have to decide if I am causing added expense for my business or if I am working productively. Meaning, Is watching Netflix helping me produce work that is saleable for my business to make a profit in those hours? Or surely doing sales calls for that amount of time is better for my business. Comparatively, my time vs business time has to be prioritized.

Because I now work for myself, I might need to work on weekends and on public holidays to get work done. If I choose not to work and I compare it to the day rate I would’ve made as an employee, this becomes a personal cost to me. Provided it is within reason as it is related to how much money one wishes to make, achieving certain financial goals within a set time limit. It becomes an even greater personal cost if I have not produced income receiving work within my work week. As a result, I make a loss because my expenses will inevitably pile up while no income is received.

If I made R980 as an employee on a public holiday, how can I recover that ‘loss of income’ within my business? Does this mean I now have to work each and every holiday plus days in the week and weekends to recover money lost? No, this is why setting a budget for myself is important. How do I do this?

Budget questions

  • What do I need? (meaning what is urgent)
  • What do I want? (meaning, what is a luxury that I can wait for?)
  • What can I do without? (can I sell or trade something to ease financial burden) e.g lighting equipment from my photography hobby, old cell phone, my second car, etc.
  • What are my expenses? (everything I must pay for)
  • What are all my sources of income? Including spouse’s contributions
  • What are my savings? (money saved up from fixed deposits, 32-day accounts, investments)

As we answer these questions by writing them down, our budget starts formulating. Knowing how much your time is worth you get a sense of where to pin financial goals for yourself and for your business. By working through things like budgets and expense reports the bigger picture starts to become clearer. A business needs to focus on sales. There must be a focus on income. This leads us to think of ways in which we can become better at sales in order to get an income. Sounds obvious, but it’s not always logical when we just look at the peak of the mountain that is business. There is so much to it. Clearly defined, logical ‘pathways’ are required for us to get to the top.

How can we focus on income?

  • Invest in sales training (free courses are available online)
  • Read books and online articles
  • Ask to be trained, by a mentor or business wiling to help, volunteer
  • Work in sales part-time
  • Practice by doing it in your business (sales calls, email marketing, direct sales)

I have lots to think about regarding my time and having costs assigned to it now that I am in business for myself. I may have more liberties as a self-employed person, but that doesn’t mean that I can do as I please. Our time becomes more valuable, which means we choose wisely what we spend it on. It could mean the difference between failure and success.

Until tomorrow, dear Diary.