What is in your hand?

A good place to start: What are the talents and skills I posses to help me
get started.

Dear Diary

What can I do? What am I good at. I have decided to make a list of things I enjoy doing, things I am naturally good at…

  • Sitting at a restaurant drinking coffee (this should be a real talent, it’s practiced so often)
  • Encouraging people to go after their dreams
  • Critical thinker
  • Creative thinker
  • Writing
  • Photography
  • Cooking and Baking

These are just a few things off the top of my head Diary. I think it’s a great place to start and really stop for a while and spend some time here. I have asked myself if I would do these things without the need for pep talking from myself or others. That I can be trusted to commit to the desire to perform these tasks. A subliminal outworking of something held dear. Surely if I already enjoy doing something and inadvertently do so without payment, then why not try to monetize this ability? Because I am already somewhat committed at inception and therefore less likely to give up on something I am very fond of. This makes sense to me Diary!

This means that what is in my hand is my current ability. A natural gift, education acquired or learned experience. When we break it down like this I feel less overwhelmed, less focused on the enormous picture ahead of me but see steps that are more manageable to try.

So how will I do this, how will I monetize my skills?

I love to cook and bake, this drives my thinking toward opening my own Restaurant or Coffee Shop. However, this is ridiculously expensive for me. I have no capital for this. Now it seems I have a problem Diary before my dream has taken off, it’s crashed and burned. Let’s think a bit deeper. Is it possible that a dream can evolve before it comes true before you make it true? What if we consider goals or steps to get to opening a Coffee Shop eventually. What do I have in my hand right now? Well, I love to write, cook and bake as mentioned. So how can I monetize this in the short term and get to my long term goal of opening my Coffee shop? I can start a Food Blog! Become a Food Writer. This is truly exciting Diary!! But, how will I monetize this?

What are some of the ways in which I can do this?

  • I can come up with creative ways to present food via a blog
  • I can blog about associated food products online and create an online store for people to purchase products
  • I can create my own products and sell them online
  • I can earn commissions off of brand referrals and ad links
  • I can come up with creative ways to build a following and get paid to promote other establishments or products, become an influencer in the food industry

This opens up a whole new world of possibilities for me Diary! And it seems it can be done with far less capital than what’s needed for a well-positioned start-up restaurant. But what about my dream of having a real live Coffee Shop? What will I need for that?

I would need to compare the two ideas and look at affordability and profitability.

Let’s look at what I can do for opening a Restaurant. First, I would have to look at market conditions:

  • How saturated is the market? How many Coffee Shops exist in your current chosen area for business?
  • How competitive is this environment, what services and products do they offer?
  • How will you be unique?
  • How many shops have opened and closed in the area and why?
  • What possible gaps are there in this market to gain entry or foothold?
  • Is there a revolutionary product or service I can contribute to capture Market Share?
  • What are the costs upfront: Number of skilled staff, Size of premises and Rent, Equipment, Product and stock, Positioning when entering the market and level of competitiveness (relative to an outlay of funds), Shop-fitment, Location, Certifications, and permits. (to name a few)
  • What are some of the hidden costs: Marketing fees, Insurance, Maintenance, Legal Fees, Embellishments to facade e.g. special fitments and fixtures, paintings or pictures, etc. (to name a few)
  • Rapidly changing trends, how to evolve in an ever-changing market?
  • The future of restaurants as fixed locations.

Wow, this sounds like a mouthful Diary, and frankly quite overwhelming to say the least. It seems like just having a dream is not that simple. Plus, how do I know that it will serve a real purpose in the community? Does it have relevance? Is it something that is needed or even wanted? Sometimes we have a dream to start a business and we present it to the world as if to say: “here, this is my dream, I hope you love it too”. But then we find that people don’t relate to it, can’t identify with it right now or ever and therefore reject it. This hurts but perhaps it is best to ask people what they want. To observe what they are drawn to. This is surely a huge return on investment like no other. I think a business should strive to meet its customers halfway and try to work out a relatable compromise.

So Diary, I see now that I have to put my dreams to the test. To see if they are:

  • Versatile
  • Relatable
  • Able to evolve
  • Resilient
  • Competent in reality
  • Serving needs of others

A personal testament:

A few years ago I discovered that I had reactions to eating foods containing gluten. I decided to adopt a gluten-free diet as a result. Upon doing this I also discovered that the type of gluten-free food available in the market was of very low quality and not very appetizing at all. This lead me to start my own gluten-free brand called “The Gluten-Free Gastronome”. I had developed my own gluten-free flour and sold it to bakeries and private individuals for home use. I quickly began to see there was a real need to educate people on how to bake with gluten-free flours, as there was such confusion around that which clearly led to poor results. This has been a fun learning exercise for me and one example of seeing a need in the community and then coming up with creative ways to meet the need. Here is the website: https://thegastronome.co.za/

Until tomorrow, dear Diary.

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